How Come A Non-Techie Guy Like Me Can Run A Lead Generation / Marketing — Technology Startup?

There is an unspoken rule — “If you don’t have the skills, you hire one.”

Your ultimate motive as a start-up entrepreneur is to get your product/services on board and gain maximum exposure rather than starting all over again to learn how to code. Of course, if you are an enthusiast to learn that way, then it’s different story!!

Learning and becoming a pro at technical stuff is not an easy thing, especially for non-technical entrepreneurs. Certainly if you look at many giant “Tech Unicorn” companies that are major players in the market (read IBM, Google, Apple, and Microsoft), you will find that the founders were either technical guys or have been software engineers in the past.

This also doesn’t mean that if you aren’t a technical person you can’t run a technical business — all you need is a zing in your idea to boost up your business.

We all have to start with BASICS

Giving an example would be wrong. I portray myself purely as a ‘sales’ guy who understands the numbers really very well. Being a successful lead generation entrepreneur didn’t happen to me overnight, but hey, it wasn’t an overnight success either.

A pure sales person and an ex-banker by professional, it was a plus point for me that I saw everything in terms of numbers. I very well understand and appreciate the pain and responsibility of a sale guy. The pressures that they live in and the fun they have on achieving their final numbers. My thinking for my business was as simple as this; believe in an “offer value”.

One should understand that lead generation is the first step in the sales cycle. To do it effectively, you need to carefully analyse your target market and implement a strategy that will engage decision makers within your targeted market.

Developing plans and strategies for marketing today is the most challenging thing. There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to email marketing to social networks and search engines. Investment in traditional channels such as TV, Print and Radio is declining, but they remain an essential part of integrated campaigns for many businesses.

Yet, the fundamentals of marketing plan remain the same. Regardless of the channels available, we need to research the customer needs, develop winning brand propositions for different target segments and communicate them effectively.

From “Aaha” To “Oh Shit”, I’m sharing everything about my journey to more than 300 plus awesome clients & agencies!

Every day is a new learning and unlearning!

Like suggested earlier, you can learn the skills or hire them. There is nothing stopping you to from taking online courses or joining a training program or a workshop. One should not forget that technology is an enabler to get better, faster, convenient results.

Technology in particular is a powerful driving force in an innovative capacity, particularly as it pertains to both the evolution of innovations and the way they proliferate. Technology is innately scalable, demonstrating a consistent trends towards new innovations as a result of improving upon current ones. Product life cycles shows how economic returns go through a steep phase of exponential growth and an eventual evening one day, which motivates businesses to leverage technology in order to produce new innovations.

Today, a wide variety of resources are available for entrepreneurs who have an idea for a tech company, but lack the programming skills to build it. While it has never been easier to launch a start up without a technical background, however, entrepreneurs and industry insiders still debate whether those skills are fundamental for entering the tech industry.

The fact of the matter is, because of my sales background I was aware about the Lead generation terminologies but was new to the technical aspects of the same. Since, lead generation fascinated me a lot I decided to learn the basics and decided to take it from there.

I always knew that by targeting a specific niche with your primary tool — content aimed at answering the target audience’s questions about that niche, you can develop each individual member of the audience as a lead for your business.

And furthermore, by answering questions that potential customers are asking, you are building up your brand. Over time, you will amass a loyal audience that will trust you enough to pay money for your services.

As a budding entrepreneur, I only believed in three factors that play a major role and make a difference towards success — Awesome Offering (Product/Service), Determination and Great business network, and the rest follows.

Like that famous quote “You will learn more in 3 days of acting than in 6 months of researching”. Do you need a technical degree to succeed as a technical entrepreneur? NO, but it would not hurt.

Peter Parker didn’t come home with new spider powers and go on with life as usual. These powers changed the way he thought and acted. The same will be true for a non techie entrepreneur.

Remember what is requires of the mind-set of a non-technical founder. Dedication, hard work and lots of it. In case of any confusion all you have do do is Repeat with more dedication and more hardwork!

Whether a founder has a technical background or not, the opportunity to turn a great idea into a business is becoming a global phenomenon. A simple quote by Tony Gaskins says it all “If you don’t build your dreams someone will hire you to build theirs”. Choice is whether you want to do it for yourself and others or just want to be known working for others. If you are raring to go, make your mark by creating your own business identity.


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Nomad | Early Stage Investor | Wannabe Anthropologist | Technology Evangelist | Curious, Inquisitive & Experimental Entrepreneur

Nomad | Early Stage Investor | Wannabe Anthropologist | Technology Evangelist | Curious, Inquisitive & Experimental Entrepreneur